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The company will create, develop and distribute United Colors of Benetton fragrances.
November 19, 2013
By: Jamie Matusow
Editor-in-Chief
Puig has signed a global license agreement with Benetton Group – to create, develop and distribute new United Colors of Benetton fragrances, starting Jan. 1, 2014. The first women’s fragrance will be created for the masstige market. Parfum Holding formerly held the Benetton fragrance license.
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